Our Specialized Latin America Practice
Thanks to our extensive experience in Latin America, we have a unique view and understanding of those markets – yes markets. The first thing that any business who wishes to grow their business in this region must understand is that no 2 countries are exactly alike. Even though most speak the same language, business and social cultures can vary greatly.
A Taco is understood as a corn or wheat tortilla with different filling – common in Mexico. However, it may be understood to be a traffic jam in Chile and “Tacos” are commonly understood to be high-heeled shoes in Argentina. A small example, but relevant to the point made.
Whether it is a question of assisting in current business relationships or business development in the Latin America region, we have the experience of having participated in more than US$ 50m in business development efforts in the region. Due to do the specific areas of need for each company, this area of our practice is tailored to each business situation
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